Sarah K. Fedaie is a San Francisco native with a love of design and art. She began her formal millinery study at the University of Arts: London College of Fashion and continued to learn from notable, talented milliners in the United Kingdom, United States, Europe and Australia in addition to self-study. Sarah currently apprentices under a master hat maker and was under the private tutelage for a year with a milliner from England. She is also a member of the U.S. Milliners Guild and works under her label, SF Millinery which was founded in 2019. 

In July 2021, Sarah opened her first brick and mortar atelier on the historic and vibrant Fillmore Street in in San Francisco, CA. In October 2022, SF Millinery was selected as a finalist for the 2022 Excellence in Business Awards for Small Business of the Year in San Francisco by the San Francisco Chamber of Commerce.

SF Millinery creates bespoke and couture pieces for special events such as: garden parties, weddings, investitures, awards ceremonies, the Kentucky Derby, The Royal Ascot, the Royal Henley Regatta, Central Park Conservancy Hat Luncheon, and many other special celebrations. 

Proud Member of: 
     USA Milliners Guild Organization
     British Millinery Association
​     Fillmore Merchants Association

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