Sarah Fedaie is a San Francisco native with a deep love and appreciation of design and art. She began studying millinery at the University of Arts: London College of Fashion and has trained with notable milliners in the United Kingdom, United States and Australia. In addition to having her own label, SF Millinery, Sarah is an apprentice under a master hat maker. In July 2021, she opened her first brick and mortar studio on the historic and vibrant Fillmore Street in San Francisco, CA.
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SF Millinery has created bespoke and couture hats for special celebrations and events such as weddings, investitures, awards ceremonies, the Kentucky Derby, The Royal Ascot and the Royal Henley Regatta. 

In October 2022, SF Millinery was announced as a finalist for the 2022 Excellence in Business Awards for Small Business of the Year. ​

Proud Member of: 
     USA Milliners Guild Organization
     British Millinery Association
​     Fillmore Merchants Association
     San Francisco Chamber of Commerce

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